In 2008, Grand Rapids Crew Juniors soccer club was formed with the merging of two West Michigan soccer clubs. Grand Rapids Area Soccer Association (GRASA) joined forces with Grand Valley Premier Soccer Club (GVP/GVSC) to form Grand Rapids Crew Juniors, a newly created Columbus Crew MLS affiliation.
The Grand Rapids Crew Juniors family has experienced tremendous growth and achieved countless successes over the last seven years at the local, state, regional and national levels. These accomplishments have been a result of hard work and a strong leadership team committed to staying competitive and at the forefront of the continually changing landscape of youth soccer.
With the changing dynamics and evolution of youth soccer, we must ensure we are taking the necessary steps to evolve in a manner which is most effective for our Club and Players. After much consideration, the decision has been made to move away from the Columbus Crew affiliation and allow OUR established brand to stand on its own merit, under a new identity including a name and logo. The GRCJ name and logo will forever be part of our rich history but it is the families, players, coaches and staff that define who we are.
Knowing WE are the brand, we are proud to announce that beginning June 13, 2015, Grand Rapids Crew Juniors will become Midwest United Football Club.
This decision will allow us to achieve our long term goals while continuing our "tradition of excellence". The funds used to maintain the MLS affiliation will now be used to place a larger emphasis on coaching education, increase player training opportunities, expand Club programming, improve communication and customer service. The relationship with Columbus Crew has proven beneficial yet we believe it is the relationships our staff and coaches have developed with the league officials, college coaches and state/regional/local associations that make us more than a collection of teams but rather a recognizable community of families and players.
With your support, WE WILL CONTINUE TO:
- Work diligently to make each player as successful as possible both on and off the field.
- Provide great experiences and opportunities for all players.
- Develop and build confidence in all of our players.
- Employ the best coaches to implement our established teaching philosophies.
- Provide the best year round training facilities and curriculum.
- Succeed with winning local, state, regional and national titles and tournaments.
- Compete in some of the most prestigious leagues in the country.
WE are the BRAND. WE are the CLUB. WE are UNITED!
This letter is the first step in our journey to unveil the new club identity. Our new logo and color scheme will be released at our dinner celebration held on Friday, February 6 at Thousand Oaks Golf Club. Tickets and more details will become available soon so save the date!